our journey


From the humble beginnings in Auckland New Zealand watching kids play sport, to a over decade later where some of the biggest sporting events in the world, see household sporting hero’s use d3 products.

In 2010, on the side of a sports field while watching their children play, 3x Dads asked the question, why was good strapping tape so hard to find and the cost was so expensive? That moment the 3x Dad’s became “d3”. The absolute goal was to provide good quality, reliable, fun, funky, cool and slightly rebellious products that were traditionally boring. Doing things differently was our initial catch cry but keeping the key focus of being that product that assisted all bodies to move easier. Rehabilitation, Prehabilitation, injury assistance or injury prevention is at the centre of our DNA.


We've gone onto develop a complementary and innovative range of dynamic products that support all people in all sporting and recreational pursuits those with active lifestyles or requiring specialist support to professional athletes.

This winning formula combined with passion, effective range of quality, great value, honest products knowing and delivering what customers want - expanding customer segments has inspired leading: sporting goods, department stores, supermarkets and pharmacy retailers whilst ensuring everyone, all ages, both genders, get the feel good factor right from the point of purchase the next step on our journey its to extend our global aspirations as we are now doing in a growing number of countries.

Join us on our journey and be part of something exciting, inspiring and lots of fun.